🎙️ Steve jobs popularized the term “podcast”. Is podcasting still a good business model?
Yes. Podcasting continues to be a viable business model with several trends.
𝟏. 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Ad spend in podcasting is still increasing. Marketers recognize the engaged audience and are investing more in podcast ads.
𝟐. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐀𝐩𝐩𝐬: Platforms like Apple Podcasts, Spotify, and iHeartRadio compete for listeners. Each offers unique features and subscription options.
𝟑. 𝐄𝐚𝐬𝐢𝐞𝐫 𝐀𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: Podcast ads are becoming easier to produce and place, making monetization more accessible for creators.
𝟒. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Beyond advertising, podcasts explore revenue streams like foundation grants, direct support, subscriptions, and live events.
𝟓. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝐋𝐢𝐯𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐢𝐧𝐠: Live podcast events continue to gain popularity, connecting creators with their audiences in real-time.
𝟔. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Podcasters are experimenting with new ways to grow their shows, from cross-promotions to collaborations.
𝟕. 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Listeners crave learning, so educational and informative podcasts remain in demand.
𝟖. 𝐍𝐞𝐰 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐔𝐬𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Audiences are finding creative ways to use podcast content, from educational purposes to inspiration.
In summary, podcasting remains a dynamic space with opportunities for creators and marketers alike. Focusing on 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐬 is a good start.
